As the Liberal wing of the Dems meet to rescue the party from the centerist moderates it occurs to me to have a look at the two national party web sites side-by-side.
Therein lies the tale and the problem the Dems face in 2004
The difference in tone jumps off the pages. Click through to the Spanish language pages and the difference is startling. If these two pages were in print format on a table across the room...which layout would catch your eye first?
Part of the problem is that the Dems don't have a candidate yet to build around, the incumbent advantage is always an uphill climb for the challenger...but the DNC 's site is lifeless. Odd given that the Dems hold sway over most of the creative community...or do they?
Much like talk radio, the RNC seems to get the web interface while the DNC doesn't. The Internet is going to be a key component in the dissemination of information to voters and activists in the election.
It will be interesting to see who uses it most effectively.
Posted by feste at June 5, 2003 07:11 PM | TrackBack