Mebbe Ad Aware for your car radio is the next killer app.
High-tech billboards tune in to drivers' tastes
Roadside signs coming to Bay Area listen to car radios, then adjust pitch
The billboard is listening.
In an advertising ploy right out of Steven Spielberg's "Minority Report," electronic billboards in the Bay Area and Sacramento are being equipped to profile commuters as they whiz by -- and then instantly personalize freeway ads based on the wealth and habits of those drivers.
For example, if the freeway were packed with country music listeners, the billboards might make a pitch for casinos. If National Public Radio were on, the billboards could change to ads for a high-quality car or a gourmet grocery. (sfgate.com)
Oh yeah? What they gonna display when they discover their focus group data is skewed, this is the #1 drive time station.
I want to hear more about
Dr. Laura's murdered Mom.
What kind of ads will they
aim at me? (I also drive
a tiny Honda rice burner.)
:)
Ammo?
The effette sneer in the article is
typical of the Chronicle;
C&W music = hicks = gambling.
Posted by: feste at December 22, 2002 09:02 PM